MAG studio completed the M&G Stationery offices keeping the brand vision in mind for the company in Shanghai, China.

This project locates at the new landmark of Shanghai — Rafael Cloud Porch. The Rafael Cloud Porch, designed by Rafael Viñoly who is an renowned international architect, is an urban industrial corridor of “the most length in the world”, which becomes not only a new highlight for city image, but also a new highland for the gathering of high-end industries.

The most attracting highlight of this architectural complex is a “cover” on the roof covering more than 20 buildings, with an undulant shape as waves. With a gross floor area up to 860 thousand square meters, it integrates 5A-class office, commercial facilities, star hotel and other functions. Shanghai M&G Stationery has its headquarter locating in one of those buildings, with 1500 staffs and up to 35 departments, which comprises of one subsidiary corporation and possesses an office space totally covering 18 floors of that building with an area up to 21000 m2. It has been settled and put into functioning at present.

In order to achieve a more reasonable using plan of such a huge volume and a more comfortable working space so as to facilitate more efficient management and operation of corporations…MAG design group visited the M&G Stationery and made comprehensive inquiries to be familiar with relations and working processes among all departments and re-arrange the architecture and spatial distribution, especially the vertical and horizontal traffic relationship, so as to keep the whole building in order.

M&G Stationery, as one of the world’s giant stationery manufacturers, is characterized by its role as a comprehensive stationery supplier with an integration of creative value and service advantage, showing its vision as building a “world-class stationery brand”. Therefore, MAG determined “glorious thriving along with daylight” as its design concept. The concept, being full of youthful spirit and embracing the positive visions, implies that the corporation is the industry leader as the “glorious sunlight in the morning”, exhibiting the vigorous power of Shanghai M&G Stationery headquarter that embraces the positive visions.

Design: MAG studio
Photography: Seemore studio

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