To spearhead the transformation, Timberland tapped IA Interior Architects to design an overall experience comprised of unique spaces that would immerse employees, business partners, recruits, vendors, and customers in the Timberland\u00ae brand.<\/p>\n

The environment transformation aligns with Timberland\u2019s purpose and creative vision, which guide everything the brand does. Timberland\u2019s creative vision sits at the intersection of the brand\u2019s passion for nature and the energy of fashion, with the call to action, \u201cNature Needs Heroes.\u201d Both come to life powerfully through every facet of the space.<\/p>\n

Bringing the outside in was a primary objective, reinforcing Timberland\u2019s belief that a greener future is a better future and their commitment to create better product, stronger communities and a greener world. To accomplish this, the architectural language employed throughout the space takes cues from Timberland\u2019s new retail design and uses reflective materials, organic forms and textured layers to bring nature indoors. The overarching concept informed the layout of the space with a winding \u201ctrail\u201d that leads through the office, passing through a buzz of activity along the way.<\/p>\n

The organic journey throughout the space showcases a massive \u201cliving wall,\u201d displaying the brand\u2019s heritage timeline, and a digital wall featuring real people and real heroes changing the world. Oversized community tables are nestled in a grove of trees, communicating Timberland\u2019s eco-leadership through recycled and organic materials, commitment to plant 50 million trees by 2025 and manifestations of future thinking relative to product and designs.<\/p>\n

Employees and visitors enter into a bright and airy space with tall ceilings, a reception desk with encased greenery and an illuminated, two-story wall that showcases an abstract Timberland\u00ae logo. Organic elements, textures and colors coupled with floods of natural light inspire all who enter the space to live the Timberland brand purpose: we inspire and equip the world to step outside, work together and make it better<\/em>.<\/p>\n

Pops of Timberland\u2019s iconic orange with natural wood tones and light colored modern furniture are found throughout the space, creating a cohesive design from area to area. Varied amenity spaces like a retail store, coffee bar, fitness center and full-service caf\u00e9 are situated amidst workspace and seating areas, creating a community connection and encouraging chance meetings. With flexible touch-down work areas and enclosed meeting rooms, employees are able to venture outside of their typical workspace, promoting the culture of collaboration and creativity.<\/p>\n

The new design reflects Timberland\u2019s passion for nature and vision for the future. It provides a creative, collaborative, energetic space filled with light, nature-inspired design and living elements — truly bringing the brand\u2019s values to life.<\/p>\n<\/blockquote>\n